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Elite Coaching Platform

This project represented a significant technical challenge by building 48+ fully customized pages from scratch in Wix, requiring not only mastery of traditional web development but also advanced expertise in artificial intelligence to generate 100% of the visual content (images with Gemini/Banana Pro and videos with Heygen/Eleven Labs). The complexity multiplied by incorporating deep analysis of CRM data and Wix statistics to make design decisions based on real user behavior, developing custom JavaScript for interactive filtering systems, implementing complete automations with form triggers connected to the CRM, and creating a dual SEO/GEO ecosystem optimized for both traditional search engines and AI platforms (ChatGPT search). Additionally, the project demanded extremely rapid iteration capability with 57 modifications delivered in a single week, continuous coordination over 2 months, and the creation of an interactive HTML style guide and color palette that ensured long-term brand consistency—all while maintaining a scalable architecture with 11 reusable templates for the marketing team.

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© 2035 Laura Ocampo Campo · Art, Technology, and Culture

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